If You Are On This Page, It's Because...
You Have Been Identified as one of the top gym owners in my network
Dear Gym Owner,

This is NOT A Sales Letter... In fact, it might be the best thing to happen to you and your business since you've been open...

After working side by side with 100's of Gym Owner's I've realized something really interesting to me.

There is a BIG gap between the most successful gyms out there, and the ones that are barely making ends meet.

30 days ago, I ran a marketing campaign recently where we surveyed nearly 1,000 gym owners in the United States. I wanted to know more about their businesses, I wanted to identify any common traits that the best gyms all had in common.

After receiving the responses back, I was surprised at what I was looking at.
Out of those responses over 50% make $50,000 or less in annual gross revenue, over 80% make $200,000 or less, while under 10% generated over $600,000.
Something had to be wrong...

See, I have a passion, just like you to help as many of my training clients as I can at the highest level...

But I'm in business to make money, support my family, support my current, and future lifestyle. 

But having passion is one thing, and having a thriving business is a completely different one.

The gap between the "haves" and the "have nots" is WIDE and I know what side I want to continue to be on, and I assume that I know what side you are on as well.

It's been said that you are the average of the 5 people you associate with the most. Your circle of "influence". 

Here's the problem though, I haven't found a group that is dedicated solely on the highest level achievers in the business. The ones doing big numbers in the studio space.

There are many that exist to take you from $0 to 6 figures, there are many for beginners, but what about us?

What about the ones making high 6 and 7 figures already? 

Where do we go? Who can we turn to?

Where is the group, the mastermind that supports and grows the Good to Great, the best to untouchable elite levels?

This is my motivation for creating this event. 

This is why I'm bringing this group together.

This is why you are on this page.
This is to the best in the industry.
To Gym Owners that want more, and aren't sure where to find it, or whether or not it exists. 

This is your personal invitation from me.

I invite you to a weekend of true business elevation. I want to make one thing clear, if you have been invited by me, you are among the best that I've seen, and I've seen a lot and I have worked with a lot. Take this as a huge compliment and take this as a sign that it's time to step up your game even more.

I'll be completely transparent with you. I don't know exactly where this weekend will take us, and I don't have a clear plan quite yet, but here is what I do know: There WILL be an agenda, you WILL learn, you WILL grow, you will be fed, there will be cocktails and you WILL be surrounded by high achievers just like yourself.
 Advanced issues found
From that point, anything is possible.

I invite you to join me along with the best of best that work in this space. 

Best Regards,
What To Expect:
Hosted by Tim Lyons, 7-Figure Fitness Business Owner and Owner of ProFit Marketing Solutions.

Networking and collaborating with some of the top gym owners in the country.

Scottsdale Marriott at McDowell Mountains
16770 N Perimeter Dr, Scottsdale, AZ 85260

Friday May 21st from 12pm to 5pm
Saturday May 22nd from 8:30am to 5pm 
The Idea
I've already been told by many of my current clients that we should be charging big money for an event like this, but the truth is I enjoy helping other fitness professionals because I am one as well!

Selfishly this is just as much for me as it is for you.

I've been a part of high level masterminds outside the fitness industry. Groups that every member paid over $30,000 per year to be in.
Some people might say "Wow, $30k for a year in a Mastermind group is really expensive." I say it depends on what you get out of the group wether or not it is "expensive"

What's was the ROI on my $30k investment? Easily 15x.
I easily generated over 15x my investment just because I was aligned and was able to not only contribute but also network with the best in the world and that is what I want to create in the fitness industry, with this event.
What Does The Agenda Look Like
Two days of intense lessons, workshops, networking, and guest speakers!

We want to make sure you leave this exclusive event fired up, full of momentum and great connections to help you succeed in your career.

Agenda will be updated as we continue to confirm your top-level speaker line up!

12:30 - 2:00pm
Welcome and Introduction (90 mins)
2:00 - 2:20pm
Clarity (20 mins)
2:20 - 2:50pm
Round Tables (30 mins)
2:50 - 3:50pm
Marketing For Fitness Professionals (60 mins)
3:50 - 4:00pm
Break (10 mins)
4:00 - 5:00pm
Future of Social Media - Natalie Speers (60 mins)
5:00 - 7:00pm
Networking Cocktail Event (120 mins)
Day 2 - May 22nd
7:30 - 9:00am
Breakfast Provided (90 mins)
9:00 - 9:15am
Welcome Back to Day 2 (15 mins)
9:15 - 10:15am
Stop Giving The IRS Your Money - Shauna Wekherlien (60 mins)
10:15 - 11:15am
How I Scaled To Over 20 Locations & Sold - Michael Gelfont (60 mins)
11:15 - 11:30am
Break (15 mins)
11:30 - 12:15pm
Opportunities Exist When... (30 mins)
12:15 - 1:15pm
Lunch Provided (60 mins)
1:15 - 2:45pm
How To Sell Better (90 mins)
2:45 - 3:15pm
I Know I'm Being Successful When (30 mins)
3:15 - 4:15pm
Your Clients First 100 Days - John Farkas (60 mins)
4:15 - 5:00pm
Round Tables (45 mins)
5:00 - 5:30pm
The Idea (30 mins)
5:30 - 7:00pm
Networking Cocktail Event (90 mins)
*Agenda Subject To Change
Meet The Speakers.
Rick Mayo not only talks the talk, he most certainly walks the walk.  

Since 1992, Rick has been operating a personal training business. RIck and the Alloy team have established a proven highly effective fitness platform and business management solutions that have delivered real results and served millions of members in thousands of fitness facilities throughout the world.

Rick is a featured speaker at conferences domestically and internationally, addressing a host of topics like how to best sell and service personal training, leadership, and trends in the fitness industry. A subject matter expert in personal training, Rick has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Atlanta School of Fitness. Rick is also an NSCA certified personal trainer and serves on the board for the Industry Board of Advisors for the American Council on Exercise (ACE). Rick is also a Think Tank Adviser for the Gold’s Gym Franchisee Association and sits on the advisory board for the Association of Fitness Studios.

In 2018, Alloy was awarded the AFS Fitness Business of the Year. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.
Jason Phillips has been active in the fitness industry for decades. From a former cover model and professional athlete to a sought-after fitness and nutrition coach, Jason is currently the CEO and founder of Nutritional Coaching Institute.  

Jason runs a successful mentorship program for Fitness and Nutritional professionals where he provides group and individualized coaching to some of the most talented professionals in the industry. 

He has written for several publications including Men’s Fitness and his own book, Macros Explained: Your Ultimate Guide to Macronutrient Prescription for Health, Performance, and Aesthetics and his newest book; Macros Applied: Bridging the Gap from Science to Application. 

Jason routinely speaks at Google, has been interviewed by Entrepreneur Weekly, and has been the featured speaker at the Cascade Classic and the 2018 Fitness Business Summit. 
Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is a sought-after speaker, author, and thought leader in business development, organic marketing, and strategic innovation. She has spent more than two decades helping impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM, and BOSU®. 

Fable served as Chair of the ACE Board of Directors and serves as the Director of Content & Production Strategy for Intelivideo. As a certified Book Yourself Solid® Business Coach, she helps individuals and facilities navigate the industry to build scalable and sustainable businesses.
Since the early stages of social media, Natalie Speers has been at the forefront of developing and implementing creative and custom digital marketing strategies to drive business engagement and revenue. Her passion for empowering businesses to make an impact in their respective markets fuels the continued success of Social Ally Media, a full-service digital marketing agency. Natalie founded Social Ally Media in 2013 and currently serves as the chief executive officer. Characterized by her vibrant entrepreneurial spirit, Natalie constantly explores new possibilities in the digital marketing arena and inspires potential in others through her servant leadership approach. 
Erik Russell is an international best-selling author and award-winning sales artist specializing in membership sales for the fitness industry.
In 2015, he published the book, The Art of Selling Memberships, outlining his “no pressure, no convincing” process for membership sales. The book was an instant best-seller reaching the #1 spot across multiple Amazon sales categories in the United States, Australia, and Germany. This secured him the number 86 position on the top 100 best-selling authors in Business & Money on Amazon.
The Art of Selling Memberships continues to be a best-seller to this day and has made Erik a sought after sales trainer for the fitness industry. His customers, clients, and students include many independent owners and salespeople, fitness marketing gurus, and some of the biggest brands in the fitness industry, including four of the top five clubs on Club Industry’s 2019 Top 100 Clubs list.
Shauna Wekherlien, CPA, MTax, CTC, CTS is nationally recognized as one of the Top 15 Tax Strategists in the USA (of 660,000 CPAs Nationwide) as well as an international business systems expert. She has, year to date, saved business owners over $235 million dollars - kept it in their pockets rather than the governments. She is a published author, world traveler, real estate investor, and owner of the Tax Goddess family of businesses (including Tax Goddess, Strategic Tax Coaching, Tax Goddess International, DropMyTaxes, Tax Goddess Express) servicing business owner & investor clientele from around the globe making $250k-$15 Million / year. We are thrilled to have her with us at our special event to bring you strategies that only the Top 1% can typically afford to get access to.
Best Selling Author and International Speaker/Personality, Frank Nash is one of the most in-demand and exciting coaches, writers and presenters in the fitness industry. He currently spends his time lecturing, teaching, training and writing and as the owner of Frank Nash Training Systems in Worcester, MA, Frank consults and works with gyms and clubs all over the globe.

For the past 15 years, Frank has achieved excellence in the field of Fitness Training and Performance Enhancement, helping individuals and athletes reach their goals through sound scientific training. Though included in Frank’s successes are countless collegiate and professional athletes, Frank’s true passion and focus is weight loss and lifestyle coaching. He calls this “life changing” training.

A personal trainer by education and passion, Frank created and managed a successful health club where he “pioneered” what is today called “small group training” (where meers share the time and cost of the trainer).

Over the last 15 years, Frank's passion for excellence has driven him to help thousands of individuals succeed and to build what has been called “one of the most successful training clubs” in the nation. His leadership is recognized worldwide for he currently consults with many gyms on the “Business of Fitness.”
Tim Lyons has trusted Zach Columbia to lead Pulse Fitness since 2017.
Zach has worked in the fitness industry for over a decade as a Personal Trainer, Functional Performance Therapist, and Sports Performance Specialist. Zach joined Tim’s team in 2015 and became his Fitness Director in early 2017.
He is the host of The Healthy Living Scottsdale Podcast and Published, Directing Fitness - Redefining The Fitness Director Role for The Training Studio in 2020.
In addition to managing Pulse Fitness, Zach consults for ProFit Marketing Solutions, helping gyms transition to a Semi-Private Training Model and runs The Directing Fitness Private Client Coaching Program where he mentors studio managers on how to be good stewards of the Owner’s Investment and how to connect fitness with business.
Mike Gelfgot's drive to be a different kind of a health club started 16 years ago. Between Mike and his two business partners, they operated 21 Anytime Fitness locations in the United States. Along with his teams accomplishments in 2008 Club Operators of the Year, 2013 Success Story of the Year, Personal Trainer of the Year 2013 and 2016, 2015 Community Outreach Award of the Year, Michael Gelfgot was the very first Personal Trainer of the Year back in 2012. In 2018, Gelfgot and partners sold 20 out of 21 clubs so they focus on their families and work on a different side of the fitness business. Gelfgot and his two business partners credit all of their success back to their team knowing that without them none of this would be possible.
Mike Gelfgot's drive to be a different kind of a health club started 16 years ago. Between Mike and his two business partners, they operated 21 Anytime Fitness locations in the United States. Along with his teams accomplishments in 2008 Club Operators of the Year, 2013 Success Story of the Year, Personal Trainer of the Year 2013 and 2016, 2015 Community Outreach Award of the Year, Michael Gelfgot was the very first Personal Trainer of the Year back in 2012. In 2018, Gelfgot and partners sold 20 out of 21 clubs so they focus on their families and work on a different side of the fitness business. Gelfgot and his two business partners credit all of their success back to their team knowing that without them none of this would be possible.
Author, speaker, and coach, for over 17 years John Farkas has been committed to the fitness industry in every way imaginable. In 2011, John founded Blue Ocean Fitness, a semi-private training studio that prides itself on creating an amazing customer experience through “Sweat, Smiles & Sarcasm.” 

By leveraging his 7 Steps to an Amazing Customer Experience, John has developed a business that runs almost exclusively on referrals. John is passionate about sharing his knowledge with fellow gym owners to help them build and maintain a strong customer base. A customer base that is not only loyal, but that creates a constant cycle of referrals through the door.
More Speakers To Be Announced!
The Time Is Now.
Are you ready to get more out of your fitness business and your life?

Do you want to learn and network with the best in the business?

Gather from a collection of decades of experience?

This exclusive group will be nothing short of the top performers in the industry, who have made a commitment to have the business they dreamed about since day one, the life they've dreamed about, and have the willpower and desire to build it.

It's time to get this group together to elevate our careers, our income, quality of life, and the number of lives we change!

It's long overdue and I'd love to have you join me along with the top gym owners in Scottsdale on May 21-22.

What You Need
Travel Expenses: 
All flights and rooms to be covered at your expense. We've negotiated a great price for your stay at the Mariott in Scottsdale where the event will be held. We will send over details after your seat at the event is confirmed.

This event has a tiered pricing structure. The earlier you purchase your ticket, the more you will save! This event is not intended for profit, but to bring together a strong group of the best fitness professionals in the country. Secure your spot as space WILL be limited and need a confirmed attendance count - your small commitment will help cover your meals and drinks during the two-day event, and ensure you lock in a seat.

Food and Drinks: 
Breakfast and lunch will be provided on Saturday. Beverage tickets will be provided for cocktail hours.

Transportation to and from the airport will not be provided, Uber and Lyft are both available in Arizona. The Mariott is about 20 minutes away from Sky Harbor Airport.

What To Bring: 
Your laptop, an open mind, and eagerness to share, learn and grow!

Can I bring a guest? 
You may bring (ONE) guest. This may be a spouse, partner, business partner, fitness director or anyone in your facility you feel may be able to bring value to the event and implement what they learn in your facility to benefit your business. Please, do not bring a guest that will not provide value to the group. We want to respect everyone's time and create the best environment for growth by only connecting the best. You must RSVP and pay for your guest in advance - no exceptions.

Where is it located? 
Scottsdale Marriott at McDowell Mountains 
16770 N Perimeter Dr, Scottsdale, AZ 85260

The bottom line is
This event is not being held for a social hour. We have a great opportunity to bring together the top performers in the industry and want everyone to leave with value, new strategies to implement immediately, and great new connections!
Anyone who is invited to attend is only invited because they are the BEST in their market and the top operators in the country. This is an exclusive event and space WILL be limited! If you want to attend, secure your spot now!

Who This Is Not For
Non Gym Owners
Independent personal trainers
Gym owners making less than $250,000 annually
People who lack humility, positive energy, and the willingness to succeed
Anyone unwilling to contribute to the group, or learn from their peers
 Show up eager to grow
 Learn and Network with the best operators in the industry
 Leave with a new passion and momentum for growth
Countdown Until The Event
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